The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can beword-of-mouth delivered or enhanced by the network effects of the Internet.[1] Viral promotions may take the form of video clips, interactive Flash games, advergames,ebooks, brandable software, images, or even text messages.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being taken by another competitor.
The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing on-line combined with undermarket advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm.[2]
my interpritation of 'viral' advertising is as follows;
using a high profile social network or companys to spread a idea or concept to the rest of the community without directally informing them of the concept. my idea of a 'viral' video is a weird/ unusual/ funny ect. video that sticks in your head. thes videos usually have a underlying message allthough some 'viral' videos are just funny with no reason what so ever.
this is a example of a viral video that is advertising an Evian product.
This video made me laugh the first time i seen it. Evian have made a verry effective advertisement here, it is a catchy advert that you would tell your friends about and tell them to try and catch it.
his advertisement shows babies rollerblading, all together a unusual concept but it works. this is a fun enjoyable advertisement that is easy to watch unlike most on tv that droan on about the product.
this however is a viral video, a video that has spread around the internet like wild fire, mainly because of youtube these viral videos are becoming bigger and bigger.
this is a viral advertisement for snickers featuring mr T. this advertisement stuck in my head for a long time after i seen it. it is a funny advert that made a change from the normal usual boring product adverts like the m&s adverts.. god i could kill my self with those.
This is an advertisement by nike and pepsi. this advertisement is using the popularity of the footballers involved to sell the product.
this video has a medieval theme, this theme is to go along with the very small vague stort in which the advert is based.
